Abstract
Themainobjectiveofthisresearchistoexaminethemediarichnesstheoryinalaboratoryexperiment. The investigation focuses on the effect of four different communication media (text, audio, video, and face-to- face) on objective task performance on an intellective task and a negotiation task. For the negotiation task, a social psychological factor, consonancy, was involved to examine the interaction effect with media on performance.
Recommended Citation
Suh, Kil-Soo, "Effects of Communication Media on Intellective and Negotiation Task Performance" (1996). ICIS 1996 Proceedings. 7.
https://aisel.aisnet.org/icis1996/7
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