The area of Information Systems research has been blessed — or cursed — with fast evolving subjects of study that have created a lot of hype, captured the attention and imagination of wide audiences, and generated a significant demand for corresponding literacy and skills. At the moment, it seems that none of these — the use of computers for the management of large scale operations, the augmentation of human intelligence, and personal computing — has become such a broadly referred phenomenon as the Internet and its related uses, most prominently the World Wide Web.