In this paper, we provide preliminary findings of an empirical study which supports the hypothesis that electronic markets do not become “disintermediated” as they become facilitated by information technologies. We explore thirteen case studies of companies participating in electronic commerce and find evidence across markets which indicate necessary roles for electronic market intermediaries including matching suppliers and customers, providing trust, and providing interorganizational market information. Two specific examples are explored in greater detail to show the unsuccessful (Bargain Finder) and successful (Agents Inc.) identification of electronic market intermediary roles.
Bailey, Joseph, "The Emergence of Electronic Market Intermediaries" (1996). ICIS 1996 Proceedings. 28.