This paper discusses the advantages of the use of the stakeholder framework as a basis for focusing an organization's environmental scanning effort. Arising from the discussion, a contingency model for environmental scanning is developed to relate the focus and method used for environmental scanning to the dynamism of the environment and the power of the stakeholder relative to the organization. Steps for implementing the environmental scanning system are then discussed.
Mendelow, A. L., "Environmental Scanning--The Impact of the Stakeholder Concept" (1981). ICIS 1981 Proceedings. 20.