Self-service technologies (SSTs) are increasingly becoming a primary channel of service delivery. The move to self-service is sometimes accompanied by a sharp reduction in the availability of assistance from help desk staff. Therefore, user persistence in solving SST problems is important when the problems occur. Organizations need a deep understanding of user persistence with SST problem solving to provide appropriate resources (e.g., self-help resources and user community platforms) for users. In this paper, we identify the factors that contribute to user persistence in: (1) using a specific method of solving SST problems; and (2) solving an SST problem overall.