Since 2008 when Bitcoin was launched, cryptocurrencies (crypto) is increasingly being noticed. Seeing the growth of the crypto-world, different developers have launched their new crypto, possibly motivated by their potential of raising capital or other business opportunities. However, not all crypto can get proliferated. Some cryptos have become valueless gradually after being introduced. To realize the business opportunities brought by launching new cryptos, it is necessary for us to identify the factors that contribute to the success and proliferation of cryptos. In this research-in-progress paper, we presented an ongoing case study based on EOS, a proliferating crypto which has been adopted by different users. We discussed the role and impact of (1) Security, (2) High transaction speed, (3) Low cost and (4) Gamification on how a crypto may be adopted and invested by more users.