Promoting consumers’ online brand attention: The study of spatiotemporal analysis in regional apples
With the application and promotion of agricultural products e-commerce, it is of great significance to increase the popularity of brand recognition to promote the market value of agricultural products. Online attention is an important form of regional brand awareness of agricultural products on the Internet. Taking the apple industry as an example, this paper uses 6 years of data from the Baidu search index to analyze the spatiotemporal characteristics of apple brands in China. The study has demonstrated a way to analyze online brand attention and its relationship with regional brands. Further studies are to be made in more detailed attributes associated with the forming of attention to enhance the online brand attention and promote agricultural products.
Zhang, Tingting and Wang, William Yu Chung, "Promoting consumers’ online brand attention: The study of spatiotemporal analysis in regional apples" (2022). ICEB 2022 Proceedings (Bangkok, Thailand). 66.