Despite the increasingly significant role of Financial Technology (FinTech) in achieving social inclusiveness and the rapid development of digital financial services, digital financial literacy remains a key obstacle realizing the full potential of FinTech and its associated services. Departing from the limited and generic extant research on individual users, this article focuses on the perspective of financial institutions by utilizing a case study method from the organizational perspective. It examines the manner in which digital financial literacy can be leveraged as the business model of a FinTech start-up to promote both business and societal development.