Justice perceptions have been regarded as an important influencing factor for solvers’ (i.e., users who solve tasks on the crowdsourcing platforms) continued participation in crowdsourcing. However, researchers and practitioners still lack of sufficient understanding on the design of crowdsourcing platform that can effectively foster solvers’ justice perceptions. By synthesizing theory of organizational justice and the literature on gamification, we examine the effects of solvers’ gamification element perceptions on their crowdsourcing participation through justice perceptions. Specifically, we propose a research model to explain the effects of three gamification element perceptions (i.e., point, feedback, social network) on solvers’ distributive, interactional, and informational justice perceptions which, in turn, foster their crowdsourcing participation. By collecting survey data from 295 solvers and analyzing the data with the partial least squares-structural equation modeling (PLS-SEM) approach, our study finds that point fosters crowdsourcing participation through distributive and interactional justice. Feedback enhances participation through distributive, interactional and informational justice. While social network strengthens participation via interactional and informational justice. Our study offers significant theoretical contributions and practical implications for the gamified crowdsourcing and organizational justice literatures.
Weng, Jiaxiong; Xie, Huimin; Feng, Yuanyue; Wang, Ruoqing; Ye, Yi; Huang, Peiying; and Zheng, Xizhi, "Effects of Gamification Elements on Crowdsourcing Participation: The Mediating Role of Justice Perceptions" (2019). ICEB 2019 Proceedings. 8.