This case looks at the packaging waste problems created by increasing e-commerce in China and its development of recycling policies. This case introduces the concept of Green supply chain, sustainable packaging in particular and discuss the development of sustainable packaging in China. We also look at best practices implemented by other companies and countries. The case is for the purpose to compare advantages, disadvantages and limitations of sustainable packaging and traditional packaging, to evaluate the impact of sustainable packaging, and to recommend ways for businesses to implement sustainable packaging without increasing the cost for long term.
Yen, Benjamin and Wong, Grace, "Case Study: Cainiao and JD.com Leading Sustainability Packaging in China" (2019). ICEB 2019 Proceedings (Newcastle Upon Tyne, UK). 18.