Corresponding Author

Chengxi Li

Document Type



Recently, social commerce has attracted the attention from both academics and practitioners and became a significant emerging research area. In this paper, bibliometric analysis has been applied to identify the characteristics and the developments of social commerce research. Based on the definition, we conduct a systematic review of social commerce research by synthesizing 1900 publications published between 2003 and 2018 in Web of Science. The 1900 publications cover 4033 authors, 724 journals, 79 countries or territories, and 1648 institutions. Furthermore,‘Computers in Human Behavior’ is the key journal publishing on social commerce research, and the USA, China and England are the countries that dominate the publication production. It can be concluded that there is much collaborative research in the social commerce domain as multi-authored publications make up the majority of all publications. In addition, three main research areas can be distinguished based on LLR (log-likelihood ratio): (1) the development trend of social commerce, (2) the relationship between customers and vendors, and (3) consumer trust in the context of social shopping. We believe that this review can provide some guidelines for future research.