From the perspective of information communication, we identify four dimensions of information description, including information quantity (word number, picture number and video number), information attitude, information quality (as measured by readability) and information update. We then empirically exmain their effects on crowdfunding success using binary logistic regression. And data is collected from Kickstarter, a popular crowdfunding platform. The results reveal that word number, picture number, video number and update are positively associated with crowdfunding success. And readability is negatively associated with crowdfunding success. In addition, attitude positively moderates the relationship between picture number and crowdfunding success. These findings show the significance of information description on crowdfunding, providing theoretical and practical guidance for project creators.
Liang, Xiaobei and Hu, Xiaojuan, "Empirical Study of the Effects of Information Description on Crowdfunding Success — The Perspective of Information Communication" (2018). ICEB 2018 Proceedings. 76.