On the basis of defining e-commerce service ecosystem (ECSEM), we elaborated its population constitution and structure, drew on the theory of industrial ecosystem and the development course of e-commerce in China to discuss the evolutionary path and process, and concretely analyze the evolutionary process and characteristics of crucial components included in this ecosystem, such as all kinds of service providers, competitors, industrial rule and standard systems, etc. In the end, a case of Alibaba’s ECSEM and its evolution was analyzed to testify our study. This paper aimed to build the basic theory of ECSEM and reveal its evolutionary process and laws, so as to provide reference for the construction and development of ECSEM.
Gui, Xuewen; Mei, Huijie; and Wu, Yue, "The Evolution of E-Commerce Service Ecosystem" (2018). ICEB 2018 Proceedings. 37.