Corresponding Author

Yen Sheng Tsai

Document Type



The physical retail market of the J Company is impacted by up-and-coming virtual market channels, resulting in constantly shrinking business performance. Hence the J Company was compelled to launch an innovative ecosystem IT platform to re-capture market advantages through new technology application and new retail methods. However, the promotion of the new innovative platform was met with expected and unexpected resistance and conflict from within and outside the company. This paper explored ways to prevent and solve the problems confronted during the course of implementation to increase success in promoting the ecosystem platform.