Based upon commitment theory, this study explores the effect of organizational commitment on drivers’ continuous intention to provide online car booking service. We further investigate the antecedent factors of the drivers’ organizational commitment. Online survey is utilized to collect data from the drivers who are providing service current from various companies in China. The results show that affective commitment and normative commitment serve as the crucial determinants to affect drivers’ continuous intention. Besides, social interaction ties with company, with customers, drivers’ rewards, as well as their sense of self-value cultivate their organizational commitment perception. We then propose our theoretical and practical implications according to the findings of this study.
Luo, Chuan; Wang, Yuting; Ye, Juelin; and Tang, Zhenyang, "Understanding the Drivers’ Continuous Intention of Online Car Booking Service" (2016). ICEB 2016 Proceedings. 78.