A Research on Continuous Using Intention of the Q&A Community Platform: Evidence from “Zhihu.Com”

Authors

Jizhi Hou, Southwestern University of Finance and Economics, ChinaFollow
Yuehuan Tang, Xi'an Jiaotong University, ChinaFollow
Qinghong Shuai, Southwestern University of Finance and Economics, ChinaFollow
Lu Xie, Southwestern University of Finance and Economics, ChinaFollow

Document Type

Article

Abstract

We set “zhihu.com” as an example and integrate a new model to study the user's intention to continuously using the network Q & A community platform based on traditional S-O-R model, Information System (IS) success model, the unified theory of acceptance and use of technology (UTAUT) model and Error Correction Model (ECM). In the social dimension, technological dimension, service quality dimension, we carried out an empirical research on the important factors affecting the user's continually using the network Q & A community platform. Finally, we put forward suggestions and Countermeasures on how to manage the network innovation community and encourage users to participate it effectively.

Recommended Citation

Hou, Jizhi; Tang, Yuehuan; Shuai, Qinghong; and Xie, Lu, "A Research on Continuous Using Intention of the Q&A Community Platform: Evidence from “Zhihu.Com”" (2016). ICEB 2016 Proceedings (Xiamen, China). 5.
https://aisel.aisnet.org/iceb2016/5