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Excessive consumption leads to 7 trends of crises, including destruction of the atmosphere, energy crisis, social decline and conflicts. Over consumption also deteriorates human health. To reduce excessive consumption not only can improve health, it can also reduce transportation from consumption, livestock raise and sale, and medical care. The reducing over consumption can benefit human health and environmental protection through supply chain management. This motivates us to devise an innovative product. Our imaginative innovative product is a new smart diet manager (DM). After a survey to potential users, it reveals that the new features can help reduce the excessive consumption and deterioration of the human health as well as the destruction of environment. Enterprises can also achieve their social responsibilities through the implementation and popularization of the DM as soon as possible.