This study applies an eye-tracker to investigate effects of using human presenter in product images. Fixation duration of five different product images on e-commerce webpages were collected using Mirametrix S2 Eye Tracker. The five different product images are  using no human presenter in product image,  using male presenter with positive emotion (smiling face) in product image,  using male presenter with neutral emotion in product image,  using female presenter with positive emotion (smiling face) in product image, and  using female presenter with neutral emotion in product image. This study was conducted in a laboratory. The data was collected from 100 undergraduate students from Chulalongkorn Business School, Thailand. The result indicates that product image with positive emotion female presenter gets the highest fixation duration, however, not significantly higher than fixation duration of other types of product images.
Prasitvipat, Ploykamon and Rattanawicha, Pimmanee, "Applying An Eye-Tracker To Study Effects Of Using Human Presenter In Product Image" (2015). ICEB 2015 Proceedings (Hong Kong, SAR China). 1.