Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website’s consumer targeting should be monitored from multi-perspectives.
Cassidy, Leonie J.; Hamilton, John R.; and Tee, Sing What, "Generating Return Vistor Website Traffic" (2014). ICEB 2014 Proceedings. 41.