Little empirical research effort is devoted to cultural effects on adoption behavior of mobile banking and practically no empirical comparison between the UK and Canada exists. Our study thus intends to gain an in-depth understanding of how cultural differences affect mobile banking adoption and in turn help various stakeholders to strategize their business positions in cross-national or cross-continental contexts. Fruitful research opportunities derived from these complex, cultural environments can thus be expected.
Chen, Wenshin and Tomiuk, Daniel, "National and Organizational Culture and Mobile Banking Adoption: An Exploratory Study of Canada and The UK" (2014). ICEB 2014 Proceedings. 29.