Document Type



The consumption of virtual goods in social virtual world is a multibillion-dollar industry. People are willing to pay real money for manydifferent virtual goods and services, including virtual homes and virtual land. With the rapid growth of Real Money Trading (RMT) in social virtual world, it is important to understand the opportunities and challenges facedby both the consumersand the sellers within theRMT virtual world economy.By presenting some selected key events of RMT of two different types ofvirtual world environment, we highlight the opportunities and challenges emerging from RMT.