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This paper aims to synthesis existing research efforts to provide an integrated view of behavioral model designs and relevant theoretical frameworks of heterogeneous agents for crowd simulations. Most existing studies considered only limited parameters by including a few selected personalities traits, emotion, and group characteristics for specific scenarios and applications. Most often, these factors are implemented with limited reference to theoretical psychology and cognitive models. This study attempts to synthesis existing research effort and outlines opportunities, challenges, and promising areas for future research for integrating psychological and socio-psychological factors in crowd behavior simulations.