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In the agriculture industry many brokers exploit the benefits between farmers and customers and decrease farmers’ income. As technology has developed, the internet has become the best advertising medium for many industries. In light of this, this study based on Google Earth, has designed an on-line Agricultural Products Navigation System operated by mobile devices which can easily exclude brokers, and build the bridge between farmers and customers in order to increase farmers income and customer benefits. Moreover, based on the IS success model of DeLone and McLean, by using qualitative methodology we expect this model will be able to provide system developers with the knowledge to improve the success of their systems.