This study focuses on the factors of E-Tourism Service Quality that enhance the Customer relationship between E-tourism service providers and Thai and International tourists. E-Tourism Service Quality relating to the website’s quality / social networks and the service from Thai electronic travel service provider increases of the retention international customer.
Rotchanakitumnuai, Siriluck, "E-Tourism Service Quality Factors: A Comparative Study Of Thai And International Tourists" (2013). ICEB 2013 Proceedings. 34.