This paper considers the harnessing of operational feedback loops across the business and its social network site (SNS). Built for structural equation modeling investigation, an expectations-value-outcomes (EVO) measurement approach is adopted as an approach to capture the feedback loops generated by SNS’s consumers as they engage at one of two large marine and a farm machinery portal-style social network sites.
Hamilton, John R. and Tee, Sing What, "Social Network Site Value Deliverance Feedback Loops" (2013). ICEB 2013 Proceedings (Singapore). 23.