Document Type



With the popularization of smartphone and the increasing use of mobile applications, the mobile navigation system has been widely used in museum. User satisfaction is correlated to information system usage and success. Thus it is essential that the mobile navigation system can meet the visitors’ need and create a good user experience. According to previous studies, we classify the design factors affecting visitors’ usability in museum mobile navigation system into seven main factors: connectivity, interface design, content design, user experience, marketing and promotion, exhibition space and cultural aspects. In this paper, a mobile guide system of the National Palace Museum which is designed and built on the basis of these seven factors is presented. Visitors can use the navigation system on their smartphones to read the timely information of the artifacts and the exhibitions ubiquitously, plan the desired tour routes, and share the unique experience via social media.