Document Type



This preliminary research studies the dimension of social network site management. It is part of a bigger research project which aims to investigate the influence of social network site management on the creation of destination image of Thailand. As the power of social media in the tourism industry has become stronger, it is important to understand its influence on destination image creation. This part of research confirms three factors that can be considered main components of social site network management that are influential to tourists’ decision to use social network sites to find travelling tips/ other tourism information.