Based on theories of transaction cost economics, this paper study up on the relationship between product cognitive, transaction complexity and transaction cost, and examined the impact of product cognitive, transaction complexity on the product suitable for E-commerce. Being difference from the previous point of view that the product cognitive would reduce transaction cost, and transaction complexity would increase transaction cost, that combination with previous researches, we conclude that transaction cost tends to influence product suitable for E-commerce; and with the product cognitive increasing and transaction complexity reducing, transaction cost reduced so that the product are more suitable for E-commerce.
Yong, Long; Guizhong, Liu; Hongchun, Pan; and Liang, Xu, "An Transaction Cost Analysis on Products’ Adaptability to E-Commerce" (2012). ICEB 2012 Proceedings. 35.