Research on Comprehensive Evaluation of Food Enterprises Websites

Authors

Xiaohong Wang, Department of Information Management and E-business, College of Management, Beijing Union Univeristy, Beijing, China.Follow
Liwei Li, Department of Information Management and E-business, College of Management, Beijing Union Univeristy, Beijing, China.
Ling Tian, Department of Information Management and E-business, College of Management, Beijing Union Univeristy, Beijing, China.

Document Type

Article

Abstract

The importance of enterprise website to promote enterprise development is becoming more and more attention by the small and medium-sized enterprises. This paper establishes an evaluation index system of food enterprises websites from the perspective of user experience based on the websites localization and the current literature, and uses analytic hierarchy process to determine the weight of each level index, and establishes the fuzzy comprehensive evaluation model of food enterprises websites, and carries out a case study with the evaluation index system. The case study shows that it is reasonable and credible to evaluate the food enterprises websites with analytic hierarchy process and fuzzy comprehensive evaluation.

Recommended Citation

Wang, Xiaohong; Li, Liwei; and Tian, Ling, "Research on Comprehensive Evaluation of Food Enterprises Websites" (2010). ICEB 2010 Proceedings (Shanghai, China). 71.
https://aisel.aisnet.org/iceb2010/71