Value bundles as customer-focused combination of physical products, services and intangible assets are getting more and more strategic offerings for companies. Using value bundles as differentiation strategy leads to a significant integration of customer processes in existing business processes on the company side and to complex processes on the supplier side. The task for the offering company to find the best suppliers suitable for the offering is challenging. Regarding especially the intangible assets of value bundles there is a need for relevant information from the potential suppliers. Digital social networks like online communities, blogs or wikis might be a place to find some of these information. With this background the question arises in which way digital social networks may influence procurement processes when dealing with value bundles. To answer this question different forms of digital social network are investigated and evaluated. The evaluation leads to recommendations how to use digital social networks for the enhancement of procurement processes for value bundles in a supply network.
Schrödl, Holger, "Value Enhancement of Strategic Supply Networks for Value Bundles through Digital Social Networks" (2010). ICEB 2010 Proceedings. 43.