Document Type

Article

Abstract

This study has proposed and empirically tested a social network (SN) Web site acceptance model that incorporates social influence, social motives and technology acceptance factors. The three processes of social influence: compliance, identification and internalization are used to explain the causal antecedents of social motives, technology acceptance factors and intention. An online survey generates 274 usable responses. The results indicate that social influence has positive effects on intention, social motives, and perceived usefulness and enjoyment through compliance, identification and internalization respectively. The two social motives: sociability and status play a significant role in the proposed model.

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