The iTV service was too conceptually nebulous to readily comprehend. It was variously mistaken as referring to a network television service and a digital television service. To avoid further setbacks, it is very important that we clarify the basic characteristics of iTV service for the benefit of the fields of information technology, MIS, broadcasting, commerce and so on. After conducting literature reviews and interviews, we were able to delineate the basic characteristics of iTV service as follows:1. The contents of iTV service; 2.The supply and use process, and components of the iTV service.
Huang, Chiung-Yu and Ku, Karl Min, "Study of the Basic Characteristics of an Interactive TV Service" (2009). ICEB 2009 Proceedings (Macau, SAR China). 89.