Corporate social responsibility (CSR) plays an important role in the formation of airlines’ strategies due to the unique characteristics of the airline industry. Nevertheless, CSR in the airline industry has received relatively little attention from academics. The purpose of this study is to present a preliminary exploration of the CSR issues being addressed and reported by twelve major Asian airlines. This research is exploratory by nature and is based on he CSR reports published by the selected airlines and related CSR information on the company websites. The main focuses of major Asian airlines’ CSR commitments and practices are identified, which will set the foundation for future enquiry and research.
Chen, Fang-Yuan and Lin, Yeong-Shen, "Corporate Social Responsibility Initiatives of Major Asian Airlines" (2009). ICEB 2009 Proceedings (Macau, SAR China). 80.