Electronic Word-of-Mouth: Impact on Music Sales in the American Market

Authors

Miguel A. Morales Arroyo, Wee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeFollow
Tushar Pandey, Wee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeFollow

Document Type

Article

Abstract

Internet, today, is a popular communication and feedback sharing platform. Digital content is also readily available over the internet. These two phenomena have propelled the electronic interaction among music consumers to new heights. Our study investigates the contribution of electronic word-of-mouth (eWOM) to the sales of music albums. We studied the American music market for 13 consecutive weeks. The Sales data for these weeks was correlated to the eWOM data for the period mentioned before.

Recommended Citation

Morales Arroyo, Miguel A. and Pandey, Tushar, "Electronic Word-of-Mouth: Impact on Music Sales in the American Market" (2009). ICEB 2009 Proceedings (Macau, SAR China). 63.
https://aisel.aisnet.org/iceb2009/63