Document Type

Work in Progress


The MICE industry and the M-Commerce service recently become a popular issue since the mature internet environment. It will be a significant subject to realize the IT investment in the MICE industry. The study is to test and verify "the Limits to Value for IT Investments framework" [1] and to redefine and modify the constructs of model to examine the barriers of IT value, in the context of M-Commerce in the MICE industry. This reforming model can help us understand the critical value discounting factors and the impact about adoption and usage of the innovative IT in the marketplace.