This study integrated the user interface and information content of the business-to-business (B2B) electronic marketplace (e-marketplace) with language to analyze whether language differences affect the definition of good interface design and the information content that should be provided via an e-marketplace. An experimental design was adopted for collecting data from tasks, and then the Questionnaire for User Interface Satisfaction (QUIS) was used to ascertain how satisfied subjects were with regard to using the B2B e-marketplace interfaces. Study results showed that the language, the e-marketplace interface the subject used, and a combination of the two predict a person’s operational performance and satisfaction with a B2B e-marketplace. This study’s results provide a better understanding of whether B2B e-marketplace service providers should develop interfaces based on specific languages.
Lin, Pei-Chun and Huang, Yi-Han, "The Effects of Language Difference on Operational Performance and Satisfaction with B2B E-Marketplace Interface" (2009). ICEB 2009 Proceedings (Macau, SAR China). 24.