Developing Mass Customization Capability through Supply Chain Integration

Authors

Min Zhang, Department of Decision Sciences and Managerial Economics, Faculty of Business Administration, Chinese University of Hong Kong, Shatin, N.T., Hong KongFollow
Xiande Zhao, Department of Decision Sciences and Managerial Economics, Faulty of Business Administration, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong, ChinaFollow
Denis Lee, Information Systems & Operations Management, Sawyer Business School, Suffolk UniversityFollow

Document Type

Article

Abstract

Based on data collected from 292 manufacturing firms located in different countries, our results show that both internal and customer integration contribute positively to MCC. Positive interaction effects are also found between internal and customer integration, and between internal and supplier integration, on MCC. The results suggest that supplier integration play only a complementary role, supporting internal integration in the development of MCC. Overall, the findings demonstrate the pivotal role of internal integration in SCI. Whereas current research into SCI tends to view it as mainly “outward-facing” integration, our results strongly suggest that manufacturing firms should pursue internal integration as the foundation for successful SCI.

Recommended Citation

Zhang, Min; Zhao, Xiande; and Lee, Denis, "Developing Mass Customization Capability through Supply Chain Integration" (2009). ICEB 2009 Proceedings (Macau, SAR China). 157.
https://aisel.aisnet.org/iceb2009/157