Although trust has received much intention in the virtual communities (VCs) literature, few studies have been conducted to examine how trust develops in VCs. Drawing from prior literature on trust and knowledge sharing, a research model for understanding the antecedents of trust and the role of trust in VCs is presented. Data was collected from 324 members of a technical virtual community to test the model. The results help in identifying how the factors fall into three trust-building mechanisms build trust in the context VCs. The study discusses the theoretical and managerial implications of this study and proposes several future research directions.
Chang, Chun-Ming; Yen, Chiahui; and Cheng, Hsiang-Lan, "Trust-Building Mechanisms and Knowledge Sharing in Virtual Communities" (2009). ICEB 2009 Proceedings (Macau, SAR China). 146.