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This paper studies drivers for RFID (Radio Fre quency IDentification) adoption. The mindlessne ss/mindfulness theory is applied to the context of RFID implementation decisions. Several type s of mindless and mindful decision making dri vers are put forward. Hypotheses are tested usi ng a questionnaire that was answered by 122 Chinese companies. The data shows mixed sup port for the applicability of the mindlessness/mi -ndfulness theory. Companies which notice othe r companies adopt RFID technology are motiva ted to adopt the technology as well. Late RFID implementers seem to take decisions more mi ndlessly than early RFID implementers. Still, ea rly RFID implementers also take decisions min dlessly. Neither late implementers nor early imp lementers can be qualified as being fully mindl ess: both groups also take decisions mindfully.