In order to avoid ruinous price competition, companies are intensely seeking new ways to stand out from competitors in a global market scenario. In response to this aim, value bundles provide an approach to grade up existing offerings from isolated goods and services to integrated problem solutions for specific customer needs. This differentiation strategy relies on supply networks as an essential enabler. However, the effect of RFID as a major innovation in supply chain networks on their ability to enable value bundles is widely unexplored. In this paper we use the morphological method to identify typical characteristics of value bundles in RFID-enabled supply networks. The outcome is a set of characteristics which allows for categorization and, based on this, structured comparison of any respective value bundles. The categorization is illustrated and validated with three case studies.
Pousttchi, Key; Schrödl, Holger; and Turowski, Klaus, "Characteristics of Value Bundles in RFID-Enabled Supply Networks" (2009). ICEB 2009 Proceedings. 133.