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In the proposed project, we will investigate the imitation effect on technology adoption using Enterprise Resource Planning (ERP) systems as an example. This approach will offer a completely new perspective on IT adoption as a less rational behavior, even for critical ERP investment at the organizational level. Along with this investigation of the imitation-adoption relationship, our research will evaluate the moderating effect of experience on imitation behavior. We believe that imitation behavior will be strongest when an organization is considering ERP for initial adoption. However, when an organization has accumulated „experience‟ of ERP over time, its adoption of subsequent ERP modules will probably follow a more rational decision process, as explained by traditional adoption theories.