Differentiation strategy has been considered critical for securing a competitive advantage. However, not all firms can create competitive advantages through differentiation. In this paper, we draw on a Taiwanese hotel, restaurant, and TV program provider to show why differentiation strategy fails. On the basis of these three cases, three failed differentiation strategies are proposed and a framework for implementing a differentiation strategy is provided. Finally, we present the discussion and conclusions for the theory and practice of differentiation strategy.
Liu, Tzu-Hsin; Wu, Heng-Hui; Chen, Tzu-An; and Chen, Wei-Kuo, "Why Differentiation Strategy Fails?" (2007). ICEB 2007 Proceedings. 27.