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This article focuses on problematic field of creating service products out of expert knowledge, especially within the field of consulting in the field of IT. This article seeks answer to basic question: ”under what circumstances producing products out of expert knowledge is most efficient?” using theory creating conceptual-analytical approach. Here a theoretical discussion towards common concepts known as product, consulting and expert knowledge is encouraged and a new theoretical framework based on previous studies within the fields of consulting and product oriented thinking, as well as knowledge management is presented.