Document Type



This paper is about real estate industry in Finland, and the Internet-based changes that have turned a collection of static pictures and text into a more interactive search and decision making tool for home hunters. The novel e-services and marketing model of Igglo, a newcomer to the Finnish real estate industry, are described in detail. In addition, several US exemplars of innovative ways of offering real estate services are presented. Finally, different ways of providing real estate services are compared in order to judge whether the Internet is now ready to fulfill its promise of more efficient and nearly friction-free markets.