Document Type
Article
Abstract
This paper looks at the impacts of customer centricity (business models focused on understanding customer needs) and pull orientation (value chains whose output is dictated by end-user demand rather than producer capacity) on business design innovation in a new economy context. The key concepts are represented as client expectations. These are mapped over a business design framework, showing how they impact all aspects of the business in various ways. The result is a rich yet simple semantic network yielding relations, dependencies and synergies at a glance, based on the co-authors’ Tetrahedral Business Design Framework.
Recommended Citation
Montreuil, Benoit and Caisse, Sébastien, "Mapping Client Expectations for Better Business Design Innovation" (2006). ICEB 2006 Proceedings (Tampere, Finland). 30.
https://aisel.aisnet.org/iceb2006/30