Trust, Risk, Privacy and Security in e-Commerce

Authors

Kyösti Pennanen, University of Vaasa, FinlandFollow
Taina Kaapu, University of Tampere, FinlandFollow
Minna-Kristiina Paakki, Rovaniemi University of Applied Sciences, FinlandFollow

Document Type

Article

Abstract

The concepts, Trust, Risk, Privacy and Security, are widely used in various studies done by multiple disciplines, and they are often incorrectly referred to almost as synonyms. The aim is to clarify the concepts from the consumer viewpoint in ecommerce. The findings of our qualitative study suggest several relationships between the four concepts and serves as building blocks for further research.

Recommended Citation

Pennanen, Kyösti; Kaapu, Taina; and Paakki, Minna-Kristiina, "Trust, Risk, Privacy and Security in e-Commerce" (2006). ICEB 2006 Proceedings (Tampere, Finland). 25.
https://aisel.aisnet.org/iceb2006/25