This paper clarifies how insurance companies can promote issues of consumer safety and risk management in electronic environment. On the basis of both qualitative and quantitative studies the suggestions for developing eRisk Manager are provided. The theoretical background of the paper relies on risk classifications and consumer perceived risk factors. The paper contributes theoretically by introducing widened framework of consumers’ experienced risk classification and providing empirical results in the underresearched area of consumers’ risks.
Järvinen, Raija and Peura-Kapanen, Liisa, "Creating Consumers’ Acceptance of Electronic Risk Manager" (2006). ICEB 2006 Proceedings. 18.