Mobile commerce will provide opportunities to improve business values in the airline industry; however, it has been slowly adopted and has not been implemented widely. This paper develops a mobile commerce model for air travel companies that can be used to study features necessary to perform m-commerce using wireless devices. Twenty-eight interface features are identified based on this developed model. The implementation of these features for the existing web-based airline ticketing in the top ten airline companies are examined. These features are important to develop an efficient and user friendly mobile commerce for airline industry in the near future. The beneficiaries of the findings from the current research are the existing airline companies, future mobile commerce airline companies, and the developers of mobile commerce systems.
Masterson, Brian and Wei, June, "Mobile Commerce Opportunities in the Airline Industry" (2005). ICEB 2005 Proceedings (Hong Kong, SAR China). 96.