A fashion web site provides consumers with the opportunity to search for information. It also enables them to shop unconstrained by time or location. This research evaluates the performance of the fashion web sites in New Zealand and examines how the web sites can improve. Forty New Zealand fashion web sites were examined using the web site evaluation model tailored for fashion sites. The results show that the majority of New Zealand fashion web sites are informational rather than transactional. Fashion web sites should focus on how to improve their web site quality and web site content in order to attract more potential consumers.
Hui, Winnie Wing Man and Paynter, John, "An Evaluation of the Fashion Web Sites in New Zealand" (2005). ICEB 2005 Proceedings. 45.