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The popularity of the Internet has raised the number of people shopping online and offers opportunities for fashion businesses to promote or sell their products via the Internet. There are an increasing number of New Zealand fashion organisations launching a web site either for information distribution, promotional use or online retailing. It is believed that the online fashion industry has a tremendous potential in New Zealand. Four interviews were carried out within New Zealand fashion organisations with the focus being their tactics in creating Internet fashion sites and the determinants to make them successful ones. A successful fashion web site should have rich and high quality content, fast loading speed, easy for navigation and good graphics. It is important for New Zealand fashion organisations to frequently update their web site, offer new promotions, consider consumer preferences and improve from there.